LUIS POMBO / ART DIRECTOR

— AGENCY

Kolle Rebbe

— ROLE

Art Direction

Motion & Editing

Data Normalization

— YEAR

2021

— RECOGNITION

1 x Bronze (ADC Europe)

1 x Bronze (One Show)

6 x Shortlists (One Show)

The climate crisis has arrived in Germany. But still, the urgency to act against it isn’t fully in everyone’s mind yet – despite nature’s increasingly alarming numbers. Sheer statistics have become a background noise lacking emotional charge. The question then becomes how can data be presented in a more impactful way?

We let nature speak for itself so that the unsettling numbers of the climate crisis can actually feel unsettling once more, just in time to turn the 2021 German Federal Election into a vote for the climate.