COMING CLEAN
Tide
— AGENCY
Saatchi & Saatchi
— ROLE
Art Direction
Motion & Editing
— YEAR
2025
This NFL season, Tide brought some of the top players to its home turf – the laundromat – and gave fans a chance to get to know a bit more about the person behind the helmet (and see if Tide can pass their laundry test).
ACD CW: Tony Lazzeretti
ECD: Mike Pierantozzi