LOVE SAUCE, HATE STAINS
Tide
— AGENCY
Saatchi & Saatchi
— ROLE
Art Direction
— YEAR
2024
We all love ketchup on a burger, but the love story takes a different turn when that ketchup ends up on our favorite shirt.
So we used macro-food photography and AI to create images of food that, upon closer investigation, are actually made of clothing fabric that’s being stained by a drip of sauce.
ACD CW: Tony Lazzeretti
Sr AD: Grace Donahue
ECD’s: Marcelo Padoca, Dustin Tomes
CCO: Joaquín Molla