FINDING BALANCE
Shot on iPhone
— AGENCY
TBWA\Media Arts Lab
— ROLE
Art Direction
The holy month of Ramadan is not only a time to fast, it's also a time of reflection and of finding balance between body and mind. As part of a Middle Eastern campaign, we partnered with two local photographers to capture the essence of Ramadan.
The campaign consisted of multiple 15” & 10” TVCs & social films, a number of giant billboards in the UAE and Saudi Arabia, store take-overs all around the region, as well as bespoke posts on the global @apple instagram page.