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— AGENCY
Saatchi & Saatchi
— ROLE
Senior Art Director
— YEAR
2025
The world of high-end fragrance is surreal, shrouded in mystery, unattainable. Downy sought to bring this rarefied world of luxury down to everyone by having a little fun with how inaccessible it has been, through a series of ethereal ads starring none other than Victoria's Secret Angel Jasmine Tookes.
CD's: Brian Pinkley & Talon Gustafson
ECD: Jason Stefanik