Coming Clean
— AGENCY
Saatchi & Saatchi
— ROLE
Senior Art Director
— YEAR
2025
For the 2025 NFL season, Tide brought some of the top players to its home turf – the laundromat – and gave fans a chance to get to know a bit more about the person behind the helmet (and see if Tide can pass their laundry test).
ACD CW: Tony Lazzeretti
ECD: Mike Pierantozzi